Great Customer Experiences Start With Sales

The term "customer experience" flows from the lips of business people so smoothly these days. It's very clearly the business jargon du jour; its importance has been trending upward for the last decade, and according to Gartner, by 2018 more than half of all businesses will implement significant business model changes in their efforts to improve customer experience.
Great Customer Experiences Start With Sales
How will they do this? Many times, those experience improvements are on made on websites, in service departments and in personalized marketing efforts. Those are all great -- but they miss one critical aspect of experience.
As millennials mature into the majority of the workforce, companies don't have the luxury of building great experiences over time. They need to deliver the customer experience buyers need immediately, from the very first contact.
Perhaps it's unfair to lay this at the feet of millennials. The reality is that almost all buyers now expect this thanks to the technology we all use; millennials are simply the first people who have never known a world without it.

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