Walmart Jumps Into Mobile Pay Fray


Walmart on Thursday introduced its own mobile payments solution to let customers make in-store purchases with an Android or iOS smartphone. The move will make it the only retailer to compete with third-party mobile payment systems.
Walmart Jumps Into Mobile Pay Fray Walmart currently is rolling out the feature through its Walmart mobile app in select stores in the northwest Arkansas area. It will expand to stores across the country by the first half of 2016, according to company spokesperson Danit Marquardt.
"The goal of Walmart Pay is simple," she told the E-Commerce Times. "Improve the checkout experience at Walmart stores and expand mobile payment access for millions of Americans."
The company sees Walmart Pay as complementary to other third-party mobile pay apps, and it is evaluating several mobile wallets that may be integrated into the Walmart Pay ecosystem in the future, Marquardt said.
Walmart Pay is designed to work with any major credit, debit, prepaid or Walmart gift card. It will allow customers to automate several functions, such as picking up of merchandise ordered online, refilling prescriptions at Walmart pharmacies, or finding a store location to purchase a particular item.

Twenty-two million people currently use the Walmart app each month, the company said, and it ranks among the top three retail apps on Google Play and the iTunes App Store.
Walmart never has offered Apple Pay or Android Pay at its stores, Marquardt confirmed.

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